Welcome to the Hy-Vee Reusable Bag and Giving Tag Program that supports local non-profits!

This program is designed to make it easy for customers to give back to their local communities while supporting the environment.

Each time a customer purchases a $2.50 red "My Heart" Reusable Bag at your selected Hy-Vee location your non-profit will receive a $1 donation, unless otherwise directed by the Giving Tag.

Start using the available resources below to raise donations!

Did you know you can raise funds all year long through the Giving Tag Program? Learn more by downloading our Giving Tag Marketing Toolkit.


Red "My Heart" Reusable Bag
Marketing Toolkit

Hands Together





Red "My Heart" Reusable Bag
Image Bank

Three People on Phones

Your guide to promoting your month in the Hy-Vee Reusable Bag Program

Stay on task with this checklist that's full of promotional ideas

A customizable calendar for you to plan your whole campaign

Choose from a variety of images to market your campaign

COVID-19 Marketing Language

Copy, paste and adapt the language below for use in an email blast, newsletter, social media post, or community bulletin.

In this time of uncertainty due to COVID-19, supporting local non-profits has never been more important. As you make essential trips to the grocery store, you can purchase a $2.50 reusable Red, "My Heart" Bag at the Hy-Vee located at [location] in [month] to send [non-profit] a $1 donation.


Looking for a way to support the local community in this uncertain time? Local non-profits are in need of donations to provide others with support. You can give back to [non-profit] by picking up a $2.50 reusable Red, "My Heart" Bag at the Hy-Vee located at [location] in [month]. We will receive a $1 donation for every bag sold this month.


Supporting local non-profits has never been more important than it is right now! Give back to your local community by purchasing a $2.50 reusable Red, My Heart Bag at the Hy-Vee located at [location] in [month]. We will receive a $1 donation for every reusable bag sold. If you do pick one up, be sure to practice standard safety protocols. Just like you need to wash your hands regularly, always wash your reusable bags before and after use. If possible, bag your own groceries at check out when using a reusable bag. Thank you in advance for your support!

Frequently Asked Questions

What is the Hy-Vee Reusable Bag Program?

The Hy-Vee Reusable Bag Program makes it easy for customers to support their community and environment by buying durable, red "My Heart" Reusable Bags. A portion of each $2.50 red "My Heart" Reusable Bag purchase goes to a local non-profit in need. Donations from this program support groups focused on education, civic, health & wellness, hunger relief, and military/veterans organizations.

How are non-profits selected as beneficiaries each month?

Every month, leadership at each store location chooses a local non-profit to be the default beneficiary from the Reusable Bag Program. This organization’s name is posted on the reusable bag rack during their benefiting month. We encourage you to go into your selected store location(s) and introduce yourself to the store manager to see how you can work together to promote your benefiting month!

If we have been selected as a monthly beneficiary, do shoppers need to use the Giving Tag attached to the bag to send the $1 donation to us?

No. If you have been selected as the monthly beneficiary at a particular store location, the $1 donation will automatically go to you upon purchase. There is no need to use the Giving Tag attached to the bag to send the $1 donation to your organization. The Giving Tag is only to redirect the $1 donation to a different non-profit, other than the one selected to benefit for the month.

Kim Monaco

Have Questions?

Hi, I'm your Program Manager, and I'm here to help! Contact me at any time with your questions.

Kim Monaco
Program Manager