Welcome to the Hy-Vee Reusable Bag and Giving Tag Program that supports local non-profits!

This program is designed to make it easy for customers to give back to their local communities while supporting the environment.

Each time a customer purchases a $2.50 red "My Heart" Reusable Bag at your selected Hy-Vee location your non-profit will receive a $1 donation, unless otherwise directed by the Giving Tag.

Start using the available resources below to raise donations!

If you have been selected as a non-profit of the month at a Hy-Vee location, use the Reusable Bag Marketing Toolkit to help promote your campaign. Did you know you can raise funds all year long through the Giving Tag Program? Learn more by downloading our Giving Tag Marketing Toolkit.


Red "My Heart" Reusable Bag
Marketing Toolkit

Hands Together





Red "My Heart" Reusable Bag
Image Bank

Three People on Phones

Your guide to promoting your month in the Hy-Vee Reusable Bag Program

Stay on task with this checklist that's full of promotional ideas

A customizable calendar for you to plan your whole campaign

Choose from a variety of images to market your campaign

Frequently Asked Questions

What is the Hy-Vee Reusable Bag Program?

The Hy-Vee Reusable Bag Program makes it easy for customers to support their community and environment by buying durable, red "My Heart" Reusable Bags. A portion of each $2.50 red "My Heart" Reusable Bag purchase goes to a local non-profit in need. Donations from this program support groups focused on education, civic, health & wellness, hunger relief, and military/veterans organizations.

What is the goal of the program?

Hy-Vee is committed to making a difference in the communities in which we live and work. The goal of this program is to make it easy for customers to give back to the community while supporting the environment. Visit our website to learn more about us.

Kim Monaco

Have Questions?

Hi, I'm your Program Manager, and I'm here to help! Contact me at any time with your questions.

Kim Monaco
Program Manager