Welcome to the Hy-Vee Reusable Bag and Giving Tag Program that supports local non-profits!

This program is designed to make it easy for customers to give back to their local communities while supporting the environment.

Each time a customer purchases a $2.50 red "My Heart" Reusable Bag at your selected Hy-Vee location your non-profit will receive a $1 donation, unless otherwise directed by the Giving Tag.

Start using the available resources below to raise donations!

Did you know you can raise funds all year long through the Giving Tag Program? Learn more by downloading our Giving Tag Marketing Toolkit.


Red "My Heart" Reusable Bag
Marketing Toolkit

Hands Together





Red "My Heart" Reusable Bag
Image Bank

Three People on Phones

Your guide to promoting your month in the Hy-Vee Reusable Bag Program

Stay on task with this checklist that's full of promotional ideas

A customizable calendar for you to plan your whole campaign

Choose from a variety of images to market your campaign

Frequently Asked Questions

What is the Hy-Vee Reusable Bag Program?

The Hy-Vee Reusable Bag Program makes it easy for customers to support their community and environment by buying durable, red "My Heart" Reusable Bags. A portion of each $2.50 red "My Heart" Reusable Bag purchase goes to a local non-profit in need. Donations from this program support groups focused on education, civic, health & wellness, hunger relief, and military/veterans organizations.

How are non-profits selected as beneficiaries each month?

Every month, leadership at each store location chooses a local non-profit to be the default beneficiary from the Reusable Bag Program. This organization’s name is posted on the reusable bag rack during their benefiting month. We encourage you to go into your selected store location(s) and introduce yourself to the store manager to see how you can work together to promote your benefiting month!

If we have been selected as a monthly beneficiary, do shoppers need to use the Giving Tag attached to the bag to send the $1 donation to us?

No. If you have been selected as the monthly beneficiary at a particular store location, the $1 donation will automatically go to you upon purchase. There is no need to use the Giving Tag attached to the bag to send the $1 donation to your organization. The Giving Tag is only to redirect the $1 donation to a different non-profit, other than the one selected to benefit for the month.

Kim Monaco

Have Questions?

Hi, I'm your Program Manager, and I'm here to help! Contact me at any time with your questions.

Kim Monaco
Program Manager