Welcome to the Hy-Vee Reusable Bag and Giving Tag Program that supports local non-profits!

This program is designed to make it easy for customers to give back to their local communities while supporting the environment.

Each time a customer purchases a $2.50 red "My Heart" Reusable Bag at your selected Hy-Vee location your non-profit will receive a $1 donation, unless otherwise directed by the Giving Tag.

Start using the available resources below to raise donations!

If you have been selected as a non-profit of the month at a Hy-Vee location, use the Reusable Bag Marketing Toolkit to help promote your campaign. Did you know you can raise funds all year long through the Giving Tag Program? Learn more by downloading our Giving Tag Marketing Toolkit.

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Red "My Heart" Reusable Bag
Marketing Toolkit

Hands Together

Campaign
Checklist

Checklist

Campaign
Calendar

Calendar

Red "My Heart" Reusable Bag
Image Bank

Three People on Phones

Your guide to promoting your month in the Hy-Vee Reusable Bag Program

Stay on task with this checklist that's full of promotional ideas

A customizable calendar for you to plan your whole campaign

Choose from a variety of images to market your campaign

COVID-19 Marketing Language

Copy, paste and adapt the language below for use in an email blast, newsletter, social media post, or community bulletin.

In this time of uncertainty due to COVID-19, supporting local non-profits has never been more important. As you make essential trips to the grocery store, you can purchase a $2.50 reusable Red, "My Heart" Bag at the Hy-Vee located at [location] in [month] to send [non-profit] a $1 donation.

 

Looking for a way to support the local community in this uncertain time? Local non-profits are in need of donations to provide others with support. You can give back to [non-profit] by picking up a $2.50 reusable Red, "My Heart" Bag at the Hy-Vee located at [location] in [month]. We will receive a $1 donation for every bag sold this month.

Frequently Asked Questions

What is the Hy-Vee Reusable Bag Program?

The Hy-Vee Reusable Bag Program makes it easy for customers to support their community and environment by buying durable, red "My Heart" Reusable Bags. A portion of each $2.50 red "My Heart" Reusable Bag purchase goes to a local non-profit in need. Donations from this program support groups focused on education, civic, health & wellness, hunger relief, and military/veterans organizations.

How are non-profits selected as beneficiaries each month?

Every month, leadership at each store location chooses a local non-profit to be the default beneficiary from the Reusable Bag Program. This organization’s name is posted on the reusable bag rack during their benefiting month. We encourage you to go into your selected store location(s) and introduce yourself to the store manager to see how you can work together to promote your benefiting month!
Kim Monaco

Have Questions?

Hi, I'm your Program Manager, and I'm here to help! Contact me at any time with your questions.

Kim Monaco
Program Manager
603.380.9346
hy-vee@bags4mycause.com