Hy-Vee handles and words

Click the button below to download our Marketing Toolkit, which provides an outreach checklist, tips and templates to guide you through a four step process to success: Educate, Communicate, Motivate and, finally, Celebrate!

Hands Together


Use our informational guide to educate yourself and your staff about the opportunity to raise funds as the selected non-profit in the Hy-Vee Reusable Bag Program that supports local non-profits.


Spread the word! Use our email templates, social media posts and press release drafts to blast the news out to your community.


Red "My Heart" Reusable Bags Sold = Donations Raised! It's GO time! Send your supporters to the store to purchase the $2.50 red My Heart Reusable Bag and start raising funds for your organization!


Approximately 10-12 weeks after the conclusion of your month in the program you will receive a check in the mail for the funds you have raised.