Marketing Toolkit
Refer to this toolkit as you run your marketing campaign.
Download the Toolkit PDFThank you for downloading the Marketing Toolkit for the Giving Tag Program.
Refer to this toolkit as you run your marketing campaign for an overview of important assets and quick links to valuable resources.
What Does This Resource Include?
To aid your success with running the Giving Tag program, we’ve collected helpful templates, checklists and tips within this marketing toolkit. This collection of assets is just one resource available to help you organize, promote and celebrate your important cause.
Frequently Asked Questions
What is the Hy-Vee Reusable Bag Program?
This reusable bag program makes it easy for customers to support their community and environment by buying durable, red “My Heart” reusable shopping bags for $2.50. A portion of each purchase goes to a local nonprofit in need. Donations from this program support groups focused on education, civic, health & wellness, hunger relief, and military/veterans organizations.
How often and how long are selections?
Every two months, a new nonprofit organization will be selected at each store. Nonprofits will benefit for two months at their selected stores when chosen as a beneficiary (January-February, March-April, May-June, July-August, September-October, November-December).
How much does a “My Heart” Reusable Bag cost?
A red “My Heart” Reusable Bag costs $2.50, with $1 of that purchase going to support a benefiting nonprofit in your community.