Raise Donations.
Any Hy-Vee. Any Time.
Watch the video below to learn how the Giving Tag works.

Every $2.50 Reusable Bag comes with an attached Giving Tag. The Giving Tag provides the opportunity for shoppers at any Hy-Vee location to send the $1 donation from the purchase of the bag to a non-profit of their choice at any time.

Hy-Vee Bag Image

The Reusable Bag

Hy-Vee Tag Only

The Giving Tag

How the Giving Tag Program Works

Hy-Vee Bag Image

Step 1

Go to any Hy-Vee store and purchase a $2.50 red "My heart" Reusable Bag with an attached Giving Tag.

Hy-Vee Tag Only

Step 2

Follow the instructions on the Giving Tag within 7 days of purchase:  Visit MyHy-VeeCause.com, enter your tag's unique scratch off code and choose your organization's name from the list of non-profits. If you don't see your organization listed, you can submit it right there on the form!

Hy-Vee MOnaaay

Step 3


We'll send you a donation check whenever you reach $20 or more from the Giving Tag.

It's that simple!

All you need to do now is spread the word. Download the Giving Tag Marketing Toolkit below to access helpful tools like social media templates, e-mail blasts, press releases and more.

Frequently Asked Questions

Below are quick answers to popular questions. Feel free to read our FAQs or reach out to your dedicated Program Manager to learn more about the Giving Tag Program and find answers to any of your questions!

Is there anything I need to do to sign up?

No. If you have received an email from us, you are already eligible and ready to raise funds right now. If you have not received an email from us, when you purchase a Reusable Bag and go online to direct the $1 donation, you can search for your non-profit's name in the list of available non-profits. If your non-profit is not listed, you can submit your information right there on that form to direct it to you!

How long does this program run?

The Giving Tag Program runs forever! We encourage you to market to your supporters at any time. We'll send you a donation check whenever you reach $20 or more.

Kim Monaco

Have Questions?

I'm your Program Manager, and I'm here to help. Feel free to ask me questions at any point!

You can also visit our FAQs page to learn more.

Kim Monaco
Program Manager
(603) 380-9346