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The Hy-Vee Reusable Bag Program is designed to make it easy for Hy-Vee customers to contribute to their local community while supporting the environment. The program offers a $2.50 red "My Heart" Reusable Bag and Giving Tag that supports local non-profits in the communities that Hy-Vee serves.

Frequently Asked Questions

Reusable Bag Program

What is the Hy-Vee Reusable Bag Program?

This reusable bag program makes it easy for customers to support their community and environment by buying durable, red "My Heart" reusable shopping bags for $2.50. A portion of each purchase goes to a local non-profit in need. Donations from this program support groups focused on education, civic, health & wellness, hunger relief, and military/veterans organizations.

How much does a red "My Heart" Reusable Bag cost?

A red "My Heart" Reusable Bag costs $2.50, with $1 of that purchase going to support a benefiting non-profit in your community.

What are the bags made of, and where are they made?

The bags are made from 95% recycled materials from either non-woven or woven Polypropylene. They are manufactured in China and Vietnam in factories that follow the strictest guidelines for employment and production standards.

How do you calculate the amount of meals a $1 donation provides?

We work with local food pantries and food banks across the country to provide nourishing meals to those in need. According to Feeding America, every $1 donation allows partners to secure and distribute 10 meals to those in need. To learn more, read this article by Feeding America.

How are non-profits selected as beneficiaries each month?

Every month, leadership at each store location chooses a local non-profit to be the default beneficiary from the sale of the red "My Heart" Reusable Bag. This organization’s name is posted on the reusable bag rack during their benefiting month.

Can I submit my non-profit to participate in this program?

Yes. Hy-Vee is committed to serving the communities in which we live and work, so if your non-profit is 501 (c)(3) certified, then visit our submit a non-profit page to participate in this program, or visit our website to learn more about our other community programs.

How do you calculate the number of single-use bags not used?

We estimate that one purchased reusable bag will be used at least six times per year. We also estimate that each time a reusable bag is used it equates to five single-use bags that are not used. This means that for every reusable bag that is sold, 30 single-use bags are not used. We are confident in this assessment, as it is a very conservative estimate compared to other findings.

Where can I buy a bag?

The $2.50 red "My Heart" Reusable Bags are available at all Hy-Vee locations. Look for them at various registers and on the reusable bag rack. If you can’t find them, just ask an employee where they are. They’ll be happy to show you!

To find the Hy-Vee nearest to you, visit the store locator site. You can also purchase these bags in bulk - they make great gifts for friends, family, colleagues, and group members. Show them you care about them, the community, and the environment! For information on bulk orders, please contact us at
hy-vee@bags4mycause.com.

Giving Tag Program

What is the Giving Tag Program?

Every $2.50 red "My Heart" Reusable Bag comes with an attached Giving Tag. Each time you purchase one of these bags, the store donates $1 to a local non-profit. The Giving Tag gives you the opportunity to direct a $1 donation to a non-profit of your choice within 7 days of the purchase. If the $1 donation is not directed within 7 days, then it will automatically be donated to the store’s default non-profit beneficiary that month.

Does the Giving Tag replace the monthly Reusable Bag Program?

No. The ongoing Giving Tag Program is separate from the monthly Reusable Bag Program. As a monthly selected beneficiary, you will automatically receive any funds from the purchase of the red "My Heart" Reusable Bag that are not otherwise directed by the Giving Tag. If you are selected as a monthly beneficiary, you will be notified. The Giving Tag provides an ongoing opportunity for shoppers at any store to direct the $1 donation to the non-profit of their choice at any time.

How can I use the Giving Tag to direct my $1 donation?

When you buy the $2.50 red "My Heart" Reusable Bag, you’ll notice there’s a tag attached to it. Simply follow the instructions on the back of the tag:

  • Scratch and reveal the unique code
    *Please Note: There are no numbers or symbols in the code
  • Visit myhy-veecause.com within 7 days of your purchase
  • Fill out the necessary information on the website form
  • Select a non-profit to receive the $1 donation

If the donation is not directed within 7 days of purchase, the donation will automatically go to the store’s selected non-profit beneficiary that month.

When are the donations distributed to the benefiting non-profits?

We will send donation checks directly to selected non-profits in the Reusable Bag Program approximately 10-12 weeks after their selected month ends. Non-profits participating in the Giving Tag Program who earn $5 or more at any point will be sent their donation checks approximately 10-12 weeks after the close of the month in which the funds reaching or surpassing $5 were raised. Giving Tag Program beneficiaries who earn less than $5 throughout the year will be sent a donation check with any remaining balance in our account at the end of the year.

If you have any questions, please contact us at hy-vee@bags4mycause.com or (603) 380-9346.