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The Hy-Vee Reusable Bag Program is designed to make it easy for Hy-Vee customers to contribute to their local community while supporting the environment. The program offers a $2.50 red "My Heart" Reusable Bag with an attached Giving Tag that supports local non-profits in the communities that Hy-Vee serves.

How does the program work?
With every purchase of a $2.50 red "My Heart" Reusable Bag, $1 is donated to a local non-profit. When a customer purchases the $2.50 red "My Heart" Reusable Bag featuring the Giving Tag, they have the opportunity to direct the $1 donation to a local non-profit that is important to them (submit a non-profitĀ today!). If the customer does not direct the donation within 7 days, the $1 donation will automatically be directed to the non-profit chosen each month by store leadership at that store location. The $2.50 red "My Heart" Reusable Bag benefits education, health & wellness, hunger relief, military/veteran and civic organizations that are local to Hy-Vee locations. Reference our FAQs below to find answers to any of your program questions.


Hy-Vee partners with local non-profits to encourage their communities to buy the $2.50 red "My Heart" Reusable Bags throughout the month to increase their donation amounts. If your non-profit has been selected, use our complimentary resources to raise as many donations as possible!