Hy-Vee Reusable Bag Program
that supports local non-profits

This program is designed to make it easy for customers to give back to their local community while supporting the environment.

Each time a customer purchases a $2.50 red "My Heart" Reusable Bag with the Giving Tag, they will have the power to direct a $1 donation to a local non-profit of their choice within 7 days of their purchase.

If the customer does not direct the donation within 7 days, it will automatically be donated to the non-profit that each store's leadership has selected for the month.

Hy-Vee handles and words

Check out these metrics to see the impact the
Hy-Vee My Heart Reusable Bag and Giving Tag
are having on our communities and the environment:

First Bag Sold October 26, 2019.


Bags Sold


Program Donations


Non-Profits Supported


Donations This Month


Hunger Org. Supported


Meals Provided*


Single-Use Bags Not Used*
Date last updated: 11/28/2022
*See FAQs for calculations.